BPMA Awards 2026
Product · Industry note · 3 September 2026
BIG Show Manchester: 17 September, new venue
If you still have Manchester United in the diary, change it.
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September 2026
The craft behind the logo.
Merch and Cast is a journal for merchandisers and the corporates they serve. Success stories, product notes, campaign lessons — written so you can inspire the next brief, not rehash the last one.
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All articlesIndustry note
Industry note · 26 August 2026
UK and Ireland grew in 2025; much of Europe did not
If you sell merch into both the UK and continental Europe, 2025 was not one market. Treat it as two, or you will brief the wrong year.
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Tip
Tip · Industry note · 24 August 2026
What Vietnam merch programmes are doing that UK teams can copy
The useful ideas in Vietnam, as Conor O’Donovan tells it, are not bigger budgets. They are small changes in how the merch is designed and used.
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Success story
Success story · 21 August 2026
Sage’s EMEA new-starter kits
A tech company that hires across EMEA has a merch problem that has nothing to do with the tote bag.
4 min read
4.0 · 1
Tip
Tip · 19 August 2026
Merch can beat digital ads on carbon per remembered impression
The sustainability meeting usually starts with the object on the table: A bottle. A bag. Something you can hold. So it must be the dirty option - right? Wrong.
5 min read
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Podcast
Memo Kahan on building PromoShop
John Harrison talks to Memo Kahan, Founder and CEO of PromoShop, about culture, collaboration and why merchandisers still win when they put people first.
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